Bicycle tourists: Wallets on Wheels | Adventure Cycling Association

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That’s how Barbara Chamberlain, Executive Director of Washington Bikes, describes cyclists to business leaders when she talks about economic benefits to cycle-friendly businesses. And while we think of ourselves as more than dollar signs on bike seats, it’s exciting to know that more businesses are catching on: bike travel is good for everyone’s bottom line.

A recent study found bike tourism brings in close to $57 billion a year in Europe! Closer to home, the Oregon Travel Commission created the Bike Friendly Business Program to show tourism-focused businesses how to become more welcoming to cyclists. To be certified as Bike Friendly, business must adhere to certain standards such as hotels providing secure bike parking and campgrounds dedicating space for cyclist arriving without reservations. With cyclists bringing a daily $1.1 million into Oregon’s economy, it's no surprise businesses are turning parking places into bike racks. We won't say you’re not still going to get a few raised eyebrows when you roll up to a roadside diner in sweaty spandex.

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