City of Marshfield MO creates new city brand based on being the crossing point of US Bicycle Routes 66& 76

Headlines are quick hits from media outlets from Missouri and around the world. Follow the headline link for the full story. The source of this headline says:

Never before in our 159-year history has the City of Marshfield been branded. While we will always embrace and appreciate Marshfield’s past, we look forward with great anticipation to Marshfield’s future – specifically, where we are headed together. Today marks a historical milestone for Marshfield. We are pleased to present the first ever brand identity for the City. . . .

The final, approved concept brings together some of the unique combination of ideals brought out in the vision casting meetings. The logo is fresh, modern, versatile, and adaptable to many applications. The blue reflects our school pride, and the green signifies growth and progress. The typography is clean and simple. The image signifies the coming together of Route 66 and bicycle Route 76. Marshfield is the only place that these two cross-country routes intersect. Hundreds of motorists and cyclists pass through our community every year via these routes. Regardless of what you think of when you see this mark, TOGETHER is the key word expressed through this brand.

Link: 

City of Marshfield MO creates new city brand based on being the crossing point of US Bicycle Routes 66& 76

MoBikeFed comment: We love it when cities along the US National Bicycle Routes really embrace the routes and make the visiting riders feel welcome.

Several communities across Missouri are doing that--including Farmington with its famous "Al's Place" Cycler's inn, Springfield, Joplin, and others.

Marshfield, too, embraces is bicycle tourists and, as the article mentions, is the only spot across the U.S. where USBR 76 (the TransAmerica Trail) and USBR 66 (Bicycle Route 66) cross. The two routes actually share a short segment of route in Marshfield.

Visit our maps and routes page for more information about USBR 66, USBR 76, and Missouri's other cross-state/cross-country bicycle routes:

http://mobikefed.org/momaps

Marshfield has also recently worked with MoDOT to incorporate bicycle lanes on the USBR 66/76 routes through town.

Kudos to communities like Marshfield across Missouri who are working to make themselves safer and friendlier for bicycling.