Spend Cycle: Small towns are seeing a big impact in their local economies by welcoming cyclists.

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Cyclotourism is good business. A 2012 Travel Oregon study showed that bicycle tourism generated $400 million in economic benefits for the state, creating boons in employment, retail and food services, accommodations and taxes. As the only state in the U.S. with a Scenic Bikeway program—with 15 routes in total, ranging in distance from 23 to 174 miles— cycling makes a significant contribution to Oregon’s tourism economy.

In Germany, 10 percent of all tourism revenues are generated by bicycle tourism, and in the region of Munsterland in particular, 30 percent of all overnight stays arrive on two wheels, according to a 2013 report produced for the Winston Churchill Memorial Trust. In a 2007 Sustainable Tourism CRC study, findings showed that cycle travelers make up 9 percent of all foreign visits in both Denmark and Ireland. The European Cyclists’ Federation determined in 2014 that the total economic impact of cycle touring in Europe totals more than 44 billion euros ($47 billion) annually.

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