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Missouri Bicycle Federation, Inc.
Post Office Box 104871
Jefferson City, MO 65110-4871
MoBikeFed is a 501(c)(4) non-profit corporation
Webmaster email: webmaster @ mobikefed
.org
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Today Lieutenant Governor Kinder's office released the results of the economic impact survey for the 2009 Tour of Missouri--half a million spectators, $38 million economic impact, and about 7 million viewers of the cable TV roundup shows. That's not bad for a $1.5 million investment from the state of Missouri: Lt. Governor Kinder Presents 2009 Tour of Missouri Economic Impact Study
Third annual race proves to be most successful
BRANSON, MO - October 1st, 2009 - Lt. Governor Peter Kinder, chairman of the Missouri Tourism Commission and Tour of Missouri, Inc., presented economic impact results from the 2009 Tour of Missouri during a meeting of the Missouri Tourism Commission today in Branson.
"The 2009 Tour of Missouri was met with tremendous support all across our state and I am proud to report that the numbers prove the same," said Lt. Governor Kinder.
"Over 4,000 volunteers worked tirelessly to showcase Missouri across the globe as a world-class tourist destination. We were blessed with great weather through the entire week and, even though we visited smaller towns on this year's revised route, spectators from all across the world helped us surpass last year's success to once again make the Tour of Missouri the largest sporting event ever held in our state."
Throughout the week, 500,000 spectators were estimated to have watched the race at one of the 11 host cities or somewhere along the 600 mile route which passed through many communities in Missouri. In 2008, an estimated 434,000 spectators saw the Tour at some time during the seven stages. In 2007, there were nearly 368,000 spectators who watched the race.
The total economic impact by spectators during the seven-day event was $38.1 million, that's up from $29.8 million in 2008 and $26.2 million in 2007.
"This year's race was a huge success thanks to the tremendous efforts of each of our host cities, corporate sponsors, Missouri State Highway Patrol, Missouri Department of Transportation and spectators from across the world," Lt. Governor Kinder said. "I am very pleased that for the state's investment of $1.5 million in the Tour of Missouri, we were able to return over $38 million to communities in our state."
During the course of the seven day event, the average out-of-state visitor spent over $220 per day during their visit. In planning their trip, 83% of non-Missourians said the Tour of Missouri was the reason they came to spend time in Missouri. The average out-of-state visitor spent more than four days in the Show-Me State.
The Tour of Missouri also showcases Missouri to a global audience via live coverage on the Internet and on television.
This year, the Tour's official website, www.tourofmissouri.com received hits from visitors in 153 countries and territories. An estimated audience of 5.6 million people watched nightly highlight shows on the Versus television network and an estimated 1.4 million people watched highlight shows on Fox Sports Midwest and Fox Sports Kansas City.
Following the 2008 Tour of Missouri, the International Cycling Union, the sanctioning body for professional cycling, raised the ranking of the Tour of Missouri to a prestigious 2.HC ranking, making the event one of the top five races outside of Europe. The increased international appeal helped attract seven pro tour teams who competed just weeks before in the Tour de France.
The 2009 Tour of Missouri economic impact study was conducted by IFM Sports, an international leader in sports marketing and research. IFM is a global company based in Germany with American operations based in St. Louis, MO.
IFM Sports conducted the economic impact study for the 2008 Tour of Missouri. They have also provided similar reports for groups such as: Major League Baseball (MLB), the International Cycling Union (UCI), the International Tennis Federation and the National Basketball Association (NBA), among many other professional sporting organizations.
At today's Missouri Tourism Commission meeting in Branson, Lt. Governor Kinder pledged his support for a 2010 race and urged fellow commissioners to also support bringing the event back for a fourth year.
- Related:
- Tour of Missouri News: Tour of MO Media Coverage--daily wrap-ups plus live online coverage
- TourOfMO: Tour of MO dates/cities announced Jan 27th
- TourOfMO: Tour of Missouri 2008 economic impact announced
- TourOfMO: Tour of Missouri an issue in MO's Lt Governor debates
- TourOfMO: Cavendish wins his 3rd Tour of Missouri stage in St. Charles
According to a St. Louis Post-Dispatch article, a group of prominent Missouri Democrats has sent a letter asking Governor Nixon to support the Tour of Missouri in 2010: Today, the Tour released a letter signed by seven Missouri Democratic lawmakers asking Gov. Jay Nixon — who hasn’t been a big supporter of the Tour — to back continued state funding for the race.
Democrats who signed the letter include minority leaders of the House and Senate, Rep. Paul LeVota and Sen. Victor Callahan, both of the Kansas City area.
Said the letter:
Today, we respectfully offer to you our support for funding the 2010 Tour of Missouri.
With a complete realization of the continued recession that our state is facing, we believe that a 14-to-1 return on the state’s $1.5 million commitment to the Tour of Missouri is a wise investment, especially during these difficult economic times.
The last two years, the Tour of Missouri brought in nearly $60 million in tourism dollars throughout the state. In 2007 and 2008 combined, an estimated 802,000 people saw the race. Another 22 million watched the event on television and viewers in 150 countries viewed live streaming coverage of the event via the Internet.
We will continue to work closely with you and our legislative colleagues in ensuring that we are making smart financial decisions for the families of Missouri. We believe that continuing to fund the Tour of Missouri is a wise investment for communities and tourism across our state. Other signers of the letter were state representatives Jason Grill, Jamilah Nasheed, Tom McDonald, Chris Carter and Michele Kratky. The significance of this letter is simply that the Tour of Missouri has broad, bi-partisan support, from leaders and members of both parties and from big cities, suburban areas, small towns, and rural areas. Missouri has two million bicyclists--who recognize that even if they themselves never race and have no particular interest in bicycle racing, the Tour is good for Missouri and good for bicycling in Missouri. The decision to continue or not continue the Tour of Missouri for 2010 will most likely be made by the end of the year--so I encourage you to continue calling and emailing Governor Nixon's office: Email: http://governor.mo.gov/contact/ Call: 573-751-3222 Ask: Governor Nixon, will you support the 2010 Tour of Missouri **and** will you support bicycle friendly policies for the Missouri, including Complete Streets and funding for bicycling & pedestrian facilities in any future MoDOT funding?
- Related:
- News: Ride of Silence attracts bicyclists across Missouri
- News: Harkin "Complete Streets" Amendment fails; MO Sen. Bond speaks against
- News: Cape Girardeau working towards bicycle friendly community
- News: Ride of Silence Wed May 20th, 7PM, four Missouri locations
- Tour of Missouri News: KCStar: Don't put the brakes on Tour of Missouri funding
This editorial recently appeared in the Kansas City Star: Sports fans across the nation and in 111 other countries watched as bicycle racers zipped by the Gateway Arch in St. Louis, through the Ozarks and past Kansas City’s Liberty Memorial during the just-ended Tour of Missouri.
As officials at the Missouri Department of Tourism note, the state can’t buy that kind of exposure. Or as spokeswoman Sarah Luebbert put it: “The cost for that kind of television coverage would be astronomic.”
Instead, it cost Missouri only $1.5 million to be a partner in the race. Still, Missouri Gov. Jay Nixon’s administration considered axing race funds in this very tight budget year. The opposition smelled of politics with Republican Lt. Gov. Pete Kinder as a big backer. Nixon, a Democrat, eventually relented and supported the race. Now that the riding is done, people are wondering if the state will go through the same dance next year.
Let’s hope not. The race is a great asset to the state.
Not only do thousands of Missourians turn out to watch, race organizers trot out the economic impact: almost $30 million from spectators from 32 states and 21 countries in 2008 (this year’s numbers aren’t yet known).
But it’s not just the money that comes into the state during the race that matters.
The race, only three years old, is already attracting global attention and is considered one of the best races outside Europe, where the sport is much more popular.
The Missouri race highlights another bicycle attraction of the Show-Me State, the spectacular Katy Trail. Tourism officials note they get regular e-mail mentioning the tour and how it persuaded people to put the state on their “must-visit” list. Many ask where they can both ride the trail and see the tour.
The tour and the trail remind bike riders to think about Missouri as a vacation spot. Eventually, the race will support itself. But until that time, $1.5 million in state money to keep it is a good value.> As we've mentioned before, keeping those calls, letters, and email messages coming to Governor Nixon is key: Email: http://governor.mo.gov/contact/ Call: 573-751-3222 Ask: Governor Nixon, will you support the 2010 Tour of Missouri **and** will you support bicycle friendly policies for the stage, including Complete Streets and funding for bicycling & pedestrian facilities in any future MoDOT funding?
- Related:
- News: MoBikeFed needs you! Nine National Bike Summit delegates sought
- Tour of Missouri News: Prominent Democrats ask Governor Nixon to support Tour of Missouri
- News: Kansas City participates in national bicycle & pedestrian counts
- News: Scuola Vita Nuova Bike Club to join MoBikeFed for Katy Trail ride with legislators
- TourOfMO: Women’s Pro-Am Criterium to Take Place in Kansas City Sep 8th during 2008 Tour of Missouri
According to several news sources, Lance Armstrong called Missouri Governor Jay Nixon last week to encourage him to continue the Tour of Missouri in 2010 and beyond: Nixon spokesman Jack Cardetti says Armstrong called the Democratic governor late Friday afternoon, according to the Associated Press.
According to Cardetti, Armstrong said it would be great to continue funding the race but that the cyclist also indicated that he understood securing additional corporate sponsorship for the race would be necessary.
Although the Astana cycling team Armstrong rode for this season participated in the Tour of Missouri earlier this month, Armstrong did not take part in the race.
Several Democratic leaders in the Legislature this week sent Nixon a letter urging him to continue state funding. The decision to continue or not continue the Tour of Missouri for 2010 will most likely be made by the end of the year--so I encourage you to continue calling and emailing Governor Nixon's office: Email: http://governor.mo.gov/contact/ Call: 573-751-3222 Ask: Governor Nixon, will you support the 2010 Tour of Missouri **and** will you support bicycle friendly policies for the stage, including Complete Streets and funding for bicycling & pedestrian facilities in any future MoDOT funding? Representatives from MoBikeFed met with the Governor's staff last week and they seemed very open to the idea of supporting common-sense policy positions in support of better, safer bicycling in Missouri. But the more Missouri citizens ask, the more Governor Nixon will listen.
- Related:
- News: Harkin "Complete Streets" Amendment fails; MO Sen. Bond speaks against
- News: Federal Complete Streets Amendment offered--your support needed
- AdvocacyAlerts: 14 Oct 2009: Ask Governor Nixon to support the 2010 Tour of Missouri
- News: MoDOT lobbying comes under fire; MoDOT influence kept Complete Streets out of major transportation bill
- News: MoBikeFed Voter Guide: U.S. Representative District 9
Stage 6 was characterized by continuous attacks and very fast riding. In the end no breakaway was able to stay away and the stage ended in a very fast sprint finish taken by Francesco Chicchi of Liquigas-Cannondale. Dave Zabriskie retained yellow and I don't think I've ever heard a rider more deliriously happy as Zabriskie was in the post-race press conference.
Zabriskie said he was "on cloud nine" and from all appearances, it was quite true. The Local Organizing Committee for the Tour in St. Joseph had planned a full day of activities--children's bicycle races, adult tricycle races, bicycle stunt demonstrations, and a large, active expo area--that brought crowds of people out to the finish line area by the time I arrived at 10AM.
The crowds only built by the time the race arrived around 5PM.
- Related:
- Tips&Stories: Springfield couple bicycles the Ozarks
- TourOfMO: 2008 Tour of Missouri News Links
- AdvocacyAlerts: Lt Gov. Kinder talking up 2009 Tour of Missouri in St. Joseph
- Tour of Missouri News: Stage 3: Thor Hushovd steals the victory
- Tips&Stories: Riding a tour on a 20-inch
At today's stage of the Tour of Missouri we saw an absolutely amazing display of bi-partisan support for the Tour as an event that is good for Missouri and for communities large and small, urban and rural, that are touched by the Tour. A large and appreciative crowd at the Stage 6 awards ceremony saw Lt Governor Peter Kinder (R) joined on stage by Senator and President Pro Tem of the Missouri Senate Charlie Shields (R) and by Jean Carnahan (D), wife of deceased Missouri Governor Mel Carnahan and former U.S. Senator from Missouri, Tom Carnahan, her son, and Secretary of State Robin Carnahan (D), her daughter--who is currently running for U.S. Senate to replace Senator Kit Bond. This set into dramatic relief the refusal of Governor Jay Nixon to visit the Tour, appear on the stage, or even spend a few minutes shaking hands with members of the public at the Tour--when the Tour passed within a few feet of his office Thursday, where he and his staff were working. Reportedly Governor Nixon's motorcade was stopped by barricades and street closures as the Tour was setting up--but even then he did not get out and spend even a couple of minutes greeting spectators. One begins to wonder how much of this is really looking out for the interests of the people of Missouri and how much is simply a personal grudge or political gamesmanship. Please keep those calls & emails in support of the Tour coming: Email or call Governor Nixon's office (573-751-3222) and ask Governor Nixon to support the 2010 Tour of Missouri.
- Related:
- Tips&Stories: St. Louis University study links poor community environment and obesity
- News: Join us for Bicycle Day in Jefferson City February 26th, 2008
- Tour of Missouri News: Stage 3: Thor Hushovd steals the victory
- Tour of Missouri News: Stage 6: Chicchi takes the stage; Zabriskie retains yellow; St Joseph turns out in droves
- AdvocacyAlerts: 30 JAN 2009: Ask Senator McCaskill to support bike/ped in stimulus bill
Utahn Dave Zabriskie took the time trial and the yellow jersey today in the Tour of Missouri Stage 5 time trial held in Sedalia.
Will he be able to hold the yellow jersey all the way to Kansas City? For those who asked about Stage 4, which finished in Jefferson City yesterday: Yes Governor Nixon was in town; no he didn't show up at the stage finish immediately adjacent to the Capitol; yes, he was invited.
Please keep those calls & emails in support of the Tour coming: Email or call Governor Nixon's office (573-751-3222) and ask Governor Nixon to support the 2010 Tour of Missouri.
- Related:
- AdvocacyAlerts: Start times for 2009 Tour of Missouri stages announced
- Tour of Missouri News: Tour of MO Media Coverage--daily wrap-ups plus live online coverage
- News: Stage 4: Photos from the finish at Jefferson City; tie-breaking system used to fullest extent
- TourOfMO: Tour of Missouri media coverage
- AdvocacyAlerts: Team Saxo Bank to participate in 2009 Tour of Missouri
After the Stage 4 of the Tour of Missouri, won in a dramatic fashion by J.J. Haedo of Team Saxobank in an uphill sprint finish, the UCI's tiebreaking system ( see p. E0109) came into full play to determine that Haedo is also the GC (yellow jersey) winner--for now.
See the complete explanation of how the UCI's tie-breaking system works, after the photos. Photos from Stage 4 finish area:
How did Haedo come out as both the stage winner and GC winner today?
Haedo, Hushovd, and some other riders all share the same official time--because all riders who arrive together in a group at the finish all receive the same official time.
So how is a tie like that broken?
There are four levels to the tiebreaking system: - Time as recorded in all stages, including time down to the hundredths of a second as timed during any time trial. (No time trials yet and the official time granted to both Haedo & Hushovd so far is exactly the same--remember that all those arriving within the same group are awarded the same official time.)
- Total of all places, ie, who has won 1st, 2nd, 3rd, etc. (A tie! Haedo's & Hushovd's totals are both the same.)
- Who has won the most stages. (A tie--both Haedo & Hushovd have won one stage.)
- Who won the most recent stage. (Haedo.)
So right now J.J. Haedo is the yellow jersey bearer on the basis of the final level--level 4--of the tie-breaking system.
- Related:
- TourOfMO: Branson to make Tour of Missouri "just a little better"
- News: Save the Tour of Missouri--funding threatened by budget cuts
- Tour of Missouri News: Stage 3: Thor Hushovd steals the victory
- News: Stage 4: Photos from the finish at Jefferson City; tie-breaking system used to fullest extent
- Tour of Missouri News: Stage 5 Photos: Will Zabriskie keep the yellow?
 Setting up for the Tour all day today in the shadow of the state capitol building in Jefferson City, it was again impressed upon me how important the Tour of Missouri has been in showing--in a very concrete way--how important bicycling is to Missouri's economy and to Missouri's citizens. The Tour shows in a very definite way that there is huge popular support for bicycling in Missouri and that bicycling can (and should!) play an important part in building Missouri's economy. Support for bicycling in MissouriWe know there are two million bicyclists in Missouri--but that figure becomes much more believable when we see a significant fraction of that number out to see the Tour over the course of a few days. MoBikeFed Education Chair Coy Hart has been staffing our expo booth at the Tour and asking hundreds of people to sign our petition in support of Complete Streets in Missouri (remember we want to have 5000 signatures in support of Complete Streets by next legislative session).  Of the hundreds of people Coy has asked to sign in support of Complete Streets, virtually 100% have said yes. Economic impact of bicycling in MissouriWe already know from studies done by outdoor industry research groups that bicycling is a billion dollar industry in Missouri. But the Tour makes that economic impact very clear and obvious. The state (and many sponsors) are investing money in the Tour. Is it money well spent? Well, the folks who run hotels and restaurants in Missouri would say yes. The Tour is definitely filling hotel beds and restaurant chairs--to the tune of about $30 brought into the economy for every $1 spent on the Tour. Will Missouri's two million bicyclists be the real winner?J.J. Haedo took today's stage--and the yellow jersey--in an amazing uphill sprint finish. But the real winner today needs to be the people of Missouri--when Governor Nixon agrees to support the 2010 Tour of Missouri. Now would be a great time to email or call Governor Nixon's office (573-751-3222) and ask Governor Nixon to support the 2010 Tour.
- Related:
- News: Harkin "Complete Streets" Amendment fails; MO Sen. Bond speaks against
- News: Federal Complete Streets Amendment offered--your support needed
- News: Bicyclist harassment ordinance introduced in Columbia
- AdvocacyAlerts: 14 Oct 2009: Ask Governor Nixon to support the 2010 Tour of Missouri
- News: MoBikeFed Voter Guide: U.S. Representative District 9
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