January 2021

Australian bicycle industry reporter Phil Latz recently published an article in Bicycle Retailer and Industry News with his candid assessment of what has happened to the worldwide bicycle industry since the pandemic began, and what is likely ahead for the bicycle industry and local bike shops over the next year or so as the pandemic plays out.

His assessment of the next year for the bicycle industry is not very rosy--in part precisely because of the significant increase in demand for bicycles that the pandemic has instigated. 

If Latz is right, his suggestions are a must-read for anyone involved in the bicycle industry or owning, running, or working at a bike shop.  And his observations are both interesting and helpful for bicycle industry consumers as well:

If you own or work in a bike shop I would urge you to read this article. It might not make for happy reading, but I hope it will help you get through 2021 ... at least a little better than those dealers who don't read it. . . .