What We Can Learn From the Runaway Success of UT-Austin Bike-Share - People for Bikes

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Forty days after launching a free pilot program for UT students with 85 new bikes to serve them, Austin B-Cycle says it’s on track to more than double the ridership of the city’s entire 530-bike system.

Austin Active Transportation Program Manager Laura Dierenfield said 7,800 students have registered for the program so far — 15 percent of the UT campus’s entire student body.

“We were hoping for, like, 3,000 for the life of the pilot in the first 18 months,” Dierenfield said. “We had twice that in the first week.”

Students aren’t just signing up for the free program, either. They’re biking. In the program’s first 40 days, the campus bikes averaged 12 checkouts per bike per day.

For comparison’s sake, the average New York Citi Bike is ridden five to six times per day during the spring.

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What We Can Learn From the Runaway Success of UT-Austin Bike-Share - People for Bikes