Bicycle and pedestrian Advocacy 101 from BikePGH - strategies, tactics, and ideas for working to make your community better and safer for bicycling and walking
Bike Pittsburgh has an excellent Advocacy 101 page with how-tos on bicycle and pedestrian advocacy, including videos to take you through the steps.

People working in their own neighborhoods and communities can be the most effective advocacy
Topics covered include:
- Writing a letter to the editor
- Talking to decision makers
- How to pick & plan a neighborhood campaign
- Effective tactics
- Coalition building
- How to get organized
- How to pass a Complete Streets policy
Sample videos - the BikePGH page has several more:

