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Huge tourism turnout expected for Tour of Missouri

Submitted by MoBikeFed Admin on Wed, 04/25/2007 - 9:25am
According to a Springfield News-Leader article:
A statewide bike tour and increased marketing are expected to boost the state's already surging tourism industry, officials said Thursday. . . .

Kinder expects the state's tourism industry to see a spike in September for the Tour of Missouri, a statewide biking event that will weave through Springfield and Branson.

Kinder said that for every dollar spent on the six-day tour, the state expects to see $26 in return.

He credited Cary Summers, a former official at Bass Pro Shops and Silver Dollar City, with promoting the idea to state officials.

"Enormous excitement is building about this event," Kinder said.
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