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Traffic Justice Institute - We plan to mount a campaign to redefine our societal perspective on motor vehicle crashes, and substantially reduce their occurrence. We will come at this goal from every possible angle, including transforming public discourse about road safety, holding drivers accountable for their actions, changing highway design to better limit motor vehicle speeds, fully enabling the employment of every enforcement technology, and curtailing the use of distracting electronic devices. National Center for Bicycling & Walking, League of American Bicyclists, and other national organizations are involved.