Super Bowl is small fries compared to this: World championship of bicycle racing - The Washington Post
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As we sit today in the glow of the Super Bowl and on the precipice of March Madness, it’s hard to conjure up another championship in the United States that might attract more eyeballs worldwide.
One will: The world championship of bike racing comes here in September.
This is no small deal. The organizers figure the global TV audience will number 300 million. The Super Bowl, billed as a worldwide attraction, may get 115 million viewers, 98 percent of them in the United States. The final game of March Madness will get 20 million.
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