Ford is launching an on-demand bus service in Kansas City | The Verge

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Public transportation in Kansas City is about to get a lot brand-ier. Next month, Ford is teaming up with Bridj, a data-driven pop-up bus company, and the Kansas City Area Transportation Authority (KCATA) to roll out a fleet of shuttle vans that residents can summon with the tap of an app. Ten Ford Transit shuttle buses, manufactured in Kansas City and sporting both Ford and Bridj's logos, will start picking up and dropping off passengers in those KC neighborhoods underserved by existing public transportation.

This is how it will work: Kansas City residents call up the Bridj app (available in iOS and Android), input their location and their destination, and then choose from a list of available prearranged times that one of Ford's shuttles will arrive at a nearby pop-up bus stop. By selecting one of the times, the rider is reserving a seat on that shuttle, each of which can only carry 14 passengers.

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Ford is launching an on-demand bus service in Kansas City | The Verge