Missouri Coalition for Roadway Safety launches Pedestrian Safety Awareness Week

The Missouri Coalition for Roadway Safety is launching Pedestrian Safety Awareness Week today.

The Daily Star Journal talks about the reasons for the Safety Awareness Week:

The Missouri Coalition for Roadway Safety will launch a new week-long campaign focusing on pedestrian safety Monday.

The campaign aims to educate pedestrians and drivers about safety.

Statewide, from 2013-2016, 347 pedestrians died and 1,021 suffered serious injuries. . . .

“We want to be sure that citizens are as safe as possible in all modes of transportation,” the coalition’s executive committee chairman, Bill Whitfield, said. “We encourage all drivers, cyclists and pedestrians to make safe choices so everyone, no matter the mode of transportation, makes it to their destination safe.”

Why Pedestrian Safety Awareness Week is important--and much needed

Despite a rate of pedestrian injuries and fatalities that is far too high in Missouri--and despite identification of pedestrian injuries and fatalities as as priority in every version of the Coalition's Blueprint for Safety--the Coalition has done relatively little to tackle the issue of pedestrian safety in Missouri over the years.

The Division of Highway Safety awards millions of dollars in federal grants for traffic safety initiatives across the state.  But as a rule, very, very little of that traffic safety funding goes to address the serious issue of pedestrian and bicycle injuries in Missouri.

We are very happy to see the Coalition undertake the Pedestrian Safety Awareness Week and hope that it is the beginning of work to serioiusly reduce the number of pedestrian injuries and fatalities in the state.

More about Pedestrian Safety Awareness Week

The Coalition has materials and information about pedestrian safety features on its web page this week.

At some point in the day, everyone is a pedestrian. Unfortunately, pedestrians were one of the few groups of road users to experience an increase in fatalities in the United States in 2015, totaling 5,376 deaths. It’s important to raise awareness of the dangers to pedestrians, and provides leadership, expertise, and resources to Missourians to reduce deaths and injuries in these crashes. 

From 2013 through 2016 there were 347 pedestran fatalities in Missouri.

Materials on the page includes public service videos directed at pedestrians and drivers, as well as radio spots and a Spanish-language video.

Visit the Campaign Page to see these materials and find out more.