Big Sur Marathon economic impact: $27 million

RunnersWeb reports on an economic impact study of the Big Sur Marathon:

A newly published study of the 2011 Big Sur International Marathon reveals the event's strong economic impact on Monterey County. Race weekend spending and marathon-related income accounted for $18,139,252 in spending and indirect expenses. Combined with Big Sur Half Marathon results of $8,742,666 from a 2010 study, along with estimated figures from the annual Mud Run, the non-profit organization's total economic impact approaches $30 million in annual event-related spending.

"We've known our events have a significant impact on the local community through the sheer numbers of out-of-town runners we draw, but now we have the positive data to support our claims," stated Wally Kastner, race director for the non-profit Big Sur Marathon organization. "Our event, which is ranked as one of the top three marathons in the nation by Runner's World magazine, coupled with an unequalled volunteer organization and total community support, is now measurable in dollar impact."

A breakdown of the economic impact of the event:

 * Direct Spending = $15,329,845
* Indirect & Induced Impact = $11,552,073
* Taxes & Fees Generated = $1,324,678
* Total Hotel Room Nights = 18,496
* Total Visitors = 20,311
Total Economic Impact = $26,881,918

Big running and bicycling events in Missouri and across the country have a similarly large economic impact--though one often overlooked.